OSPITALITA E NATURA - ENG

Italians want more and more sustainability and they want it at 360 degrees, even on vacation. The population of those looking for sustainability also in tourist accommodations is constantly growing. To date they are 7.5 million, while 46 percent of citizens say they are willing to pay more on the basis of the guarantee of spending a holiday that is also a choice for the environment. But not all the realities of the tourism world are ready to answer this question and others still struggle to keep up and need new impulses and skills to establish themselves as an "ecological tourist offer".

An eco holiday, therefore, from overnight accommodation to catering to the activities proposed for free time. Those who adhere to Ospitalità Natura, in fact, use energy from renewable sources, use organic food raw materials, adopt an almost entirely plastic-free policy and resort to recycling and separate collection practices that reduce waste.

Together with "Eco" and "Bio", the key word of Ospitalità Natura is "Yours"."Yours because Ospitalità Natura was born from a conviction: that we are all called to make our contribution to save the environment and live in a healthier way" explains Casto Iannotta, managing director of the Network and hotelier. “In the world of tourism there has been talk of ecological change and responsible travel for some time, but little or nothing has been done to facilitate this change. Those who have decided to commit to sustainability issues have remained hidden and travelers attentive to this issue are still lacking adequate answers. Ospitalità Natura wants to have this role: to sensitize tourists to make conscious and responsible choices and help the structures to make a path of evolution that takes them to a new level: the eco and organic one” concludes Iannotta.

Presented at Hospitality Day in the last 2020 edition, this year Ospitalità Natura will organize for the Hospitality Day event scheduled for 13 October 2021 at the Palacongressi di Rimini a green area dedicated to sustainability with practical testimonies of hoteliers who are positioned or are positioning themselves on the market as sustainable structures, testimonies enriched by technical contributions from experts in the sector on the issues of energy efficiency and cleaning.

 The network already has twelve structures that decided to believe in and support the project from its early stages: such as the Hotel Select in Riccione, the Hotel Milano in Bratto della Presolana and the Hotel Mirtillo Rosso in Alagna. The goal of Ospitalità Natura is to reach one hundred structures in three years, establishing itself as a reference point for green travel.