The permanent showroom in the hotel.
"DEMO is a hub of experimentation both for the architects involved and for the partner companies, a creative laboratory where the novelties of hospitality are being concentrated. It is a strong message not only for the city but for the entire hospitality industry. There is a need for renewal"
Mauro Santinato - Presidente di Teamwork Hospitality
That's what Santinato thought when he proposed his vision to the fourteen architects involved in the project. "The designers, all of them specialized in the hotel industry, were enthusiastic about the initiative because it was an opportunity for them to express themselves freely and represent their idea of hospitality," Santinato continues. "There is no other example of this project in Italy, it is a unique experience that wants to be an attraction in the destination and aims to make it an emotional and experiential adventure staying in the hotel thanks for its originality."
- It is a completely non-managed structure, for which the technologies utilized were requested to achieve their maximum potential. A challenge also for the partner companies.
- Aesthetic research at the highest levels combined with simplicity of use and functionality.
- Extreme attention to detail.
- Particularly sophisticated site logistics.
- Involvement and participation of 14 design studios.
- Partnership with 90 companies.
THE FOURTEEN DEMO PROJECTS.
Stunning exterior solutions with colourful glass balconies and a stunning wall wallpaper outdoor which reflects the pattern of bricks and outsized dots. "Building among buildings, it aims to be a landmark."
The support for the landscape comes from design studio Progettisti, who is specialize in landscape architecture.
On the second floor we find Circle Room, designed by Silvia Ticchi and SMOOVE!! by FDA Fiorini D'Amico Architetti. Circle Room is a fluid space without physical barriers, with curtains instead of doors and sliding doors. The interior is studied on the shape of the circle, retro looking, the interior is casual and welcoming, deeply harmonious. SMOOVE!!! is an invitation to escape. It is organized on a cross element of the space, a wall that alternates the normal accessories of a modern and comfortable hotel room with a complete equipment for sport and wellness to a complete set of equipment for sport and psychophysical wellness. Between natural materials and technological finishes.
Fragment Hospitality, on the other hand, creates an immersive experience using the fluid element of water. It is a fully accessible suite designed with the expertise of Roberto Vitali of Village for all. The concept is called “In a Light Wave” and, in addition to having a bathroom with a double sink at different heights to ensure flexibility of use to an extended user base - even the smallest - it has a wellness area that offers guests an enlarged experience.
Contract Lab with Just Like Home intended to create a multifunctional space that meets the needs of comfort but also flexibility. Living room and kitchen area can become workspaces, visually divided by a suspended library, as well as the bedrooms, textured and multifaceted. A smart and green suite. Tropicana Club by Rizoma Architetture tells a story made of joy and colour. An explosion of shapes that evoke pop atmospheres with industrial materials and bright nuances. The living area has a kitchenette created as a real corner bar; the bed is an imitation of a canopy that mixes graphic elements with metal materials.Into the cloud, designed by Studio Vannucchi, is an invitation to lightness and to take care of ourselves through a repetitive format. The penthouse of DEMO, on the fourth and top floor, is the Sea Suite, designed by Studio Bizzarro with the shades of the sea. It is not just a suite but a fulfilling experience that makes peace with oneself in an environment made of light, tangible experiences, fragrances, and relaxing colours. A large terrace that connects the inside and the outside, a living room with a hidden kitchenette, a double room with a multi-sensory shower area.
Marketing consulting | Teamwork Hospitality
Artistic coordination and direction | Laura Verdi
Commercial Coordination | Piero Marini
Corporate identity |SANTACROCE DDC
Graphics | Anna Salvatori
Social Media| Carla Mussoni
Communication | Mara Antonetti
Photo | Fabio Bascetta
Photo | Francesca Pagliai
Photo | Flavio Ricci
Photo | Lago
TECHNICIANSArchitectural and structural design and municipal practices | Loris RinaldiElectrical and special systems designer |ESA PROGETTI - Claudio OttavianiThermohydraulic systems designer | LABORATORIODIMPIANTI - Andrea RagginiSecurity Project | Vanessa Biffi