Retail Design Institute (USA) awards Alessandro Luciani for "Spazio Lenovo”
Spazio Lenovo is neither a simple shop window nor a traditional store," explains Alessandro Luciani, "but a multifunctional space with a strong brand identity, in which I have tried to blend two apparently antithetical universes to create a fluid, elegant, colorful, and pleasant environment, where the relationship between nature and technology becomes easy, immediate and functional. I wanted to recreate the sociability and sharing of spaces in a Greek agora and, at the same time, shorten the distance between the outside and inside worlds. A technological and experiential environment designed around man".
The lighting design is a rhythmic play of LEDs, placing the light points where they are needed, deliberately avoiding static lighting schemes, and favoring 'natural' effects with warm LEDs, as if the sun's rays could 'enter'. The presence of a Led wall along the entire height of the store makes it possible to generate a direct, continuous flow of communication.
It's time for a new vitality - Alessandro Luciani