September 2023, Rome: Experience everyday life and feel at home in another town. This is the idea behind the Luxe Rome Apartment, a recently opened serviced apartment in the heart of Rome, in Via Venezia, that joins the hospitality landscape and responds to the growing demand from travellers for luxurious and comfortable accommodation solutions, and for a stay in a personal, private residence.
Consequently, apartments designed for short or medium to long term stays are becoming very popular, competing with five-star hotels and resorts in the world's most beautiful cities. Cosiness and privacy have become key words that, along with luxury and comfort, make a private residence the preferred destination for discerning tourists looking for a holiday as well as an urban life experience.
Luxe Rome Apartment, owned by Andrea Valentini, a Roman entrepreneur with a consolidated experience in the field of hospitality, is the new accommodation facility, a luxury apartment of around 150 square metres on the second floor of an Umbertino-style building in the historic centre of the capital, between history and culture, noble palaces and monumentality.
“Our clientele is predominantly international, looking for stays with daily five-star services in a home environment. They seek tranquillity with personalised services to discover the beauty of the Eternal City in an apartment with a carefully designed interior. This is our accommodation proposal, backed by our established experience in the field of hospitality”, Andrea Valentini says, the owner and founder of Luxe Rome Apartment.
Luxe Rome Apartment is the perfect blend of tradition and contemporaneity, with the comfort and hospitality of the most prestigious hotels and the intimacy of a private residence. Luxe Rome Apartment meets the needs of international leisure travellers and a business clientele who come to Rome for work.
Welcoming, sophisticated interior design
In the residence, guests are welcomed by a barrel vault that dominates the entrance, underlined by the presence of Barrisol coating, a stretch ceiling made from a non-flammable pvc sheet that enhances the light and spaciousness of the space.
The Barrisol ceiling is the common element that also characterises the dining area and kitchen, which – deliberately designed as an open space – becomes the vital centre of the whole house. A white marble island is a magnetic presence in the centre of the space, an 'altar' with rounded corners where guests can enjoy preparing lunches and dinners or enjoy meals prepared by the chef on hand. At the far end of the kitchen area, a walnut and steel wall reflects the sinuous shapes of the central island.
Connected to the kitchen by two large portals, the living room is characterised by the presence of full-height bookcases, made of Canaletto walnut and covered with rattan-effect wallpaper. They contrast with the central white backdrop which houses a large marble-framed fireplace. At the centre of the living room stands the monumental and exclusive Pak di Edra sofa, a real eye-catcher.
The sleeping area consists of two double bedrooms, one of which has a sofa bed, allowing the apartment to sleep 5 people. A pillow list is available to the customer, with a choice of four types of pillows, to feel as comfortable as at home. The use of natural materials also prevails in the rooms, with tailored furniture in earthy colours and touches of pure luxury, guaranteed by the presence of Loro Piana fabrics. One of the rooms has a dressing area and en suite bathroom.
Walnut-coloured travertine lends refinement to the cladding of the two bathrooms, one of which is used as a real spa area with a whirlpool bath, for total relaxation. An ante-bathroom area precedes the spa area, furnished with clay-coloured sanitary ware and reproducing the characteristic Barrisol ceiling in a barrel vault, recreating the idea of a mysterious cave of thermal pleasures.
The wallpapers in the Luxury Rome Apartment are decorated with a series of photographs that recall elements of the capital's architecture, with unusual and unexpected details of Roman palaces: in them, abstract yet profoundly material forms emerge under the artist's gaze, capable of exalting the beauty of a fragment, but tracing it back to the whole that constitutes Rome's eternal charm.
Materials inspired by Roman architecture
Rome’s elegance and tradition are echoed inside the private residence by the use of materials, shapes and geometries linked to the style of Roman architecture, reworked in a contemporary key to create an atmosphere of luxurious intimacy. Natural stone, in the two variant of fine marble and natural or walnut-coloured travertine, and Canaletto walnut wood are the materials that characterise the rooms of the house, both in the furnishings and in the cladding and components, all made to measure. The decision to use only natural elements in the decor also inspired the colours of the apartment, declined in a range of shades from absolute white through all the beige and brown tones of travertine to the foncé of wood panelling and wallpaper.
The tradition and history of the place are in perfect harmony with the modern home automation in Luxe Rome Apartment, equipped with the latest technology to enable better quality of living space, comfort, efficiency and safety. Lighting system management, heating system, security, automation of basic functional elements, remote electrometric control, and audio and video system connection. A SIEMENS coffee machine connected via Wi-Fi to their mobile devices will allow guests to find their coffee ready to start their day. In addition, there are also SMEG appliances, from the American coffee machine that caters to the tastes of an international clientele, to the presence of a juicer and a bread machine. The kitchen is also equipped with an ice machine and two ovens, one of which is a microwave oven, for those who prefer a faster cooking method, while a Nespresso machine has been placed in each bedroom. A washer-dryer is also at guests' disposal. There is no lack of attention to detail from the point of view of the flat's acoustics, which, thanks to the installation of sound-abatement window systems, guarantee total silence in the heart of a dynamic and bustling city.
Home concierge and customised guest services
Luxe Rome Apartment stands out for the quality of the service it offers. On arrival, guests are welcomed in a reception area where they can store their luggage or check in early. A home concierge service assists guests throughout their stay, a professional figure who guarantees total assistance to the guest.Luxe Rome Apartment guarantees the presence of qualified personnel, able to intervene promptly for any needs and maintenance, a daily cleaning service of the apartment and linen. In addition to this, Luxe Rome Apartment also provides home services with private Chef with professional staff and customised services for local, cultural and food and wine experiences to discover the city of Rome. Every detail in the guest experience is taken care of to provide a complete service.