Milan, November 2024 – Puglia Paradise, a leading company in the professional management and rental of trulli and luxury villas with private pools and premium services, celebrates a record-breaking 2024, further establishing itself as a key player in high-end hospitality in Puglia. With a 30% increase in revenue and a 35% rise in EBITDA, the company continues its growth trajectory, demonstrating the increasing appeal of Puglia in the global tourism landscape.
2024 Results: A Winning Strategy and an Offer that Wins Over Guests
Among the factors contributing to the positive results, the expansion of the portfolio stands out, with 8 new prestigious villas added during the season, bringing the total to 31 luxury trulli and villas. This expansion has allowed the company to meet the growing international demand, further consolidating Puglia Paradise’s exclusive positioning in the luxury hospitality market.
Another key pillar has been the 72% increase in the sale of extra services, including excursions, wellness experiences, and food and wine activities. This figure confirms guests’ desire to personalize their stay, making it unique and tailored to their preferences. As a result, extra services now account for 10% of the total booking value.
"This percentage confirms that our One Stop Shop model, which offers a comprehensive stay planning service, is highly appreciated by guests, who find in Puglia Paradise a single point of contact for complete and customized programming, without the need for external bookings," said Massimo Valentini, founder of Puglia Paradise.
Among the factors contributing to the positive results, the expansion of the portfolio stands out, with 8 new prestigious villas added during the season, bringing the total to 31 luxury trulli and villas. This expansion has allowed the company to meet the growing international demand, further consolidating Puglia Paradise’s exclusive positioning in the luxury hospitality market.
Another key pillar has been the 72% increase in the sale of extra services, including excursions, wellness experiences, and food and wine activities. This figure confirms guests’ desire to personalize their stay, making it unique and tailored to their preferences. As a result, extra services now account for 10% of the total booking value.
"This percentage confirms that our One Stop Shop model, which offers a comprehensive stay planning service, is highly appreciated by guests, who find in Puglia Paradise a single point of contact for complete and customized programming, without the need for external bookings," said Massimo Valentini, founder of Puglia Paradise.
The Authentic Experience: The True Value
The quality of the genuine experience offered is evidenced by over 150 new 5-star reviews and 11 video reviews, which highlight the attention to detail and impeccable service. A special mention in the reviews goes to the figure of the Guest Angel, the personal lifestyle concierge who ensures continuous assistance, positively mentioned in 74% of the reviews. "This data confirms how the human element in the Puglia Paradise experience is a fundamental strength, enhancing the personal connection created with the guest, for a stay that is increasingly pleasant and unforgettable" said Massimo Valentini.
The quality of the genuine experience offered is evidenced by over 150 new 5-star reviews and 11 video reviews, which highlight the attention to detail and impeccable service. A special mention in the reviews goes to the figure of the Guest Angel, the personal lifestyle concierge who ensures continuous assistance, positively mentioned in 74% of the reviews. "This data confirms how the human element in the Puglia Paradise experience is a fundamental strength, enhancing the personal connection created with the guest, for a stay that is increasingly pleasant and unforgettable" said Massimo Valentini.
Massimo Valentini, founder Puglia Paradise
Premium Positioning in a Rapidly Growing Global Tourism Destination
Puglia Paradise is part of the broader growth of Puglia as a luxury destination. The region's uniqueness, combined with its cultural, gastronomic, and scenic offerings, continues to attract travelers from around the world. The properties managed by Puglia Paradise embody the authenticity of Puglia while offering high standards and exclusive services.
In 2024, Puglia Paradise saw a notable international clientele, with guests primarily coming from the United States (30%), the United Kingdom (21%), and Northern Europe (21%), along with a significant increase in visitors from Australia and New Zealand (5%). Italian guests account for 10% of the total, emphasizing the region’s appeal to foreign tourists. The clientele is increasingly sophisticated, seeking the authentic luxury of Puglia and willing to pay a higher price for it. Puglia Paradise recorded a 9% increase in the average price, reflecting clients’ willingness to invest in top-tier experiences.
Puglia Paradise is part of the broader growth of Puglia as a luxury destination. The region's uniqueness, combined with its cultural, gastronomic, and scenic offerings, continues to attract travelers from around the world. The properties managed by Puglia Paradise embody the authenticity of Puglia while offering high standards and exclusive services.
In 2024, Puglia Paradise saw a notable international clientele, with guests primarily coming from the United States (30%), the United Kingdom (21%), and Northern Europe (21%), along with a significant increase in visitors from Australia and New Zealand (5%). Italian guests account for 10% of the total, emphasizing the region’s appeal to foreign tourists. The clientele is increasingly sophisticated, seeking the authentic luxury of Puglia and willing to pay a higher price for it. Puglia Paradise recorded a 9% increase in the average price, reflecting clients’ willingness to invest in top-tier experiences.
Outlook for 2025: Growth, Innovation, and New Opportunities
Looking to the future, Puglia Paradise aims for an additional 25% growth in revenue for 2025, supported by the addition of three new villas to its portfolio. Among these, two properties over 500 sqm with 6-7 bedrooms will meet the growing demand for stays by large families and multigenerational groups, an expanding segment in the luxury market.
Puglia Paradise is establishing itself as the ideal partner for villa owners, standing out in the industry with a 100% retention rate of properties in its portfolio and a high level of owner satisfaction. A significant figure is that 15% of bookings come directly from the owners themselves, who choose to personally experience the excellent service offered to guests.
"For 2025, our goal is to continue strengthening our model as a benchmark in luxury hospitality for villas in Puglia, consolidating our role as an exceptional partner for property owners and ensuring guests an exclusive and fully personalized experience," says Massimo Valentini.
"We look to the future with enthusiasm, confident that Puglia will continue its rise as one of the most sought-after destinations in the world, further solidifying its prestige in the international tourism landscape," Valentini continues. Puglia Paradise reaffirms its leadership in luxury tourism while also playing a key role in enhancing Puglia's image as a destination of excellence. With a clear vision and targeted strategy, 2025 is set to be a year of new opportunities and successes.
Looking to the future, Puglia Paradise aims for an additional 25% growth in revenue for 2025, supported by the addition of three new villas to its portfolio. Among these, two properties over 500 sqm with 6-7 bedrooms will meet the growing demand for stays by large families and multigenerational groups, an expanding segment in the luxury market.
Puglia Paradise is establishing itself as the ideal partner for villa owners, standing out in the industry with a 100% retention rate of properties in its portfolio and a high level of owner satisfaction. A significant figure is that 15% of bookings come directly from the owners themselves, who choose to personally experience the excellent service offered to guests.
"For 2025, our goal is to continue strengthening our model as a benchmark in luxury hospitality for villas in Puglia, consolidating our role as an exceptional partner for property owners and ensuring guests an exclusive and fully personalized experience," says Massimo Valentini.
"We look to the future with enthusiasm, confident that Puglia will continue its rise as one of the most sought-after destinations in the world, further solidifying its prestige in the international tourism landscape," Valentini continues. Puglia Paradise reaffirms its leadership in luxury tourism while also playing a key role in enhancing Puglia's image as a destination of excellence. With a clear vision and targeted strategy, 2025 is set to be a year of new opportunities and successes.
