Expectations were exceeded at the third edition of the Wellness Hospitality Conference, organized by Teamwork Hospitality, a consulting and training company based in Rimini that has long contributed to the growth of entrepreneurial culture in the tourism and hospitality sector. The event once again confirmed the strong interest among industry professionals in a conference dedicated to the world of wellness and hospitality.
Held on December 2, 2025, at the NH Collection Milano CityLife, the event has established itself as the only one in Italy dedicated to this sector and welcomed over 600 registered participants, 34 speakers, 30 partner companies, and 10 media partners.
The Wellness Hospitality Conference offered an opportunity to explore the future challenges of the wellness market, learn strategies and concrete actions for successful positioning, and elevate the quality of services offered to guests. This comes in response to the growing consumer inclination to spend on products and services dedicated to health, fitness, nutrition, aesthetics, sleep, and mindfulness.
Held on December 2, 2025, at the NH Collection Milano CityLife, the event has established itself as the only one in Italy dedicated to this sector and welcomed over 600 registered participants, 34 speakers, 30 partner companies, and 10 media partners.
The Wellness Hospitality Conference offered an opportunity to explore the future challenges of the wellness market, learn strategies and concrete actions for successful positioning, and elevate the quality of services offered to guests. This comes in response to the growing consumer inclination to spend on products and services dedicated to health, fitness, nutrition, aesthetics, sleep, and mindfulness.
“The profound transformation of recent years has turned wellness from a simple trend into a fundamental necessity for modern life. And our sector has both the ethical duty and the real opportunity to create spaces that guarantee deep and lasting well-being for people.” said Mauro Santinato, President of Teamwork Hospitality, during the conference. “The Wellness Hospitality Conference aims to offer strategic and high-value content for the sector. Thanks to the speakers, partners, and all the guests who attended the event, supporters of wellness not as a luxury, but as a right.”
National and international speakers, specialized architects, general managers of independent and chain hotels, and industry professionals took part in discussions and debates. Keynotes and one-to-one interviews provided their insights and shared successful case studies dedicated to operators of spa hotels, thermal centers, medical spas, and wellness centers.
Throughout the conference, held in both Italian and English, a variety of topics were explored: the tourism and wellness economy and the outlook of an evolving market; the new era of wellness and how longevity medicine is transforming hospitality and our lifestyle; how to create guest experience through design and the analysis of wellness environment planning; personalized wellness and how well-being offerings are adapting to new market demands; trends and perspectives; revenue management and the operational management of a spa.
National and international speakers, specialized architects, general managers of independent and chain hotels, and industry professionals took part in discussions and debates. Keynotes and one-to-one interviews provided their insights and shared successful case studies dedicated to operators of spa hotels, thermal centers, medical spas, and wellness centers.
Throughout the conference, held in both Italian and English, a variety of topics were explored: the tourism and wellness economy and the outlook of an evolving market; the new era of wellness and how longevity medicine is transforming hospitality and our lifestyle; how to create guest experience through design and the analysis of wellness environment planning; personalized wellness and how well-being offerings are adapting to new market demands; trends and perspectives; revenue management and the operational management of a spa.
Specifically, among the new emerging trends:
Wellness is everywhere: it’s not a service, it’s a total experience. Guests want a stay that helps them breathe, sleep better, eat better, and regain balance. Wellness enters the guestroom, the dining experience, and the rhythm of the day. It’s not a department: it’s the hotel’s signature.
Radical personalization. The era of standard programs is over; today, those who win are the ones who create tailor-made pathways: assessments, personal goals, coaching. The new luxury is making guests feel unique and turning their experience into an unforgettable one.
Digital detox: fewer screens, more real life. In a digital world where we are connected all day, everywhere, today’s true privilege is being able to unplug, breathe, and feel. Offering spaces free from digital noise, with slow rhythms and silence. Hospitality becomes a remedy for hyperconnection.
Sustainable wellness: feeling good while caring for the environment. Sustainability becomes part of the wellness journey, requiring natural materials, ethical processes, clean products, and responsible energy.
Longevity: wellness as a lifelong investment. It’s about relaxation, prevention, integrated health, mind-body balance, and programs designed to help people live better and longer. The hotel is no longer just a place to stay: it can become an ally in improving quality of life.
Wellness is everywhere: it’s not a service, it’s a total experience. Guests want a stay that helps them breathe, sleep better, eat better, and regain balance. Wellness enters the guestroom, the dining experience, and the rhythm of the day. It’s not a department: it’s the hotel’s signature.
Radical personalization. The era of standard programs is over; today, those who win are the ones who create tailor-made pathways: assessments, personal goals, coaching. The new luxury is making guests feel unique and turning their experience into an unforgettable one.
Digital detox: fewer screens, more real life. In a digital world where we are connected all day, everywhere, today’s true privilege is being able to unplug, breathe, and feel. Offering spaces free from digital noise, with slow rhythms and silence. Hospitality becomes a remedy for hyperconnection.
Sustainable wellness: feeling good while caring for the environment. Sustainability becomes part of the wellness journey, requiring natural materials, ethical processes, clean products, and responsible energy.
Longevity: wellness as a lifelong investment. It’s about relaxation, prevention, integrated health, mind-body balance, and programs designed to help people live better and longer. The hotel is no longer just a place to stay: it can become an ally in improving quality of life.
The Wellness Hospitality Conference also proved to be an opportunity for professional meetings and networking, allowing participants to connect with partner companies and other industry professionals, expand their network, and explore the latest product and service innovations.
