Benetti, a company specializing in indoor vertical gardens, is expanding its portfolio of collaborations with Cherry Bank, an Italian banking institution founded in 2021 and now present in six regions. Through its Wealth Management and Corporate & Investment Banking business units, the Bank supports entrepreneurs at key moments in their journey, applying an entrepreneurial approach to finance.
On the occasion of the development of the Bank’s new offices in Via Moscova, Milan, the collaboration with Benetti took shape through two targeted installations designed by Giuseppe Indelicato, Head of Facility Management at Cherry Bank.
The inclusion of Benetti products was planned from the earliest design stages of the new offices, with the aim of incorporating natural greenery into the interior spaces to create a modern and welcoming environment.
On the occasion of the development of the Bank’s new offices in Via Moscova, Milan, the collaboration with Benetti took shape through two targeted installations designed by Giuseppe Indelicato, Head of Facility Management at Cherry Bank.
The inclusion of Benetti products was planned from the earliest design stages of the new offices, with the aim of incorporating natural greenery into the interior spaces to create a modern and welcoming environment.
For both installations, the AKUBEN collection was selected. This latest creation by Benetti builds on the use of wooden slats enriched with Moss, the company’s iconic product, 100% natural, preserved lichen. The result is a system of acoustic panels with a distinctive design, conceived to transform any environment into a harmonious, comfortable, and visually unique space.
At the office entrance, Benetti created a 4-meter-long AKUBEN wall featuring alternating wooden slats and Moss, with a central section made entirely of lichen in the “Grass” color, displaying the Cherry Bank logo in printed PVC.
The second installation consists of a wall approximately 3.70 meters long, also featuring the AKUBEN product, with lichen alternating with light “Sand”-colored wooden slats. At the center, a printed PVC panel displays a quote from Cherry Bank’s CEO, Giovanni Bossi: “We are entrepreneurial stories. Entrepreneurs for every enterprise.”
At the office entrance, Benetti created a 4-meter-long AKUBEN wall featuring alternating wooden slats and Moss, with a central section made entirely of lichen in the “Grass” color, displaying the Cherry Bank logo in printed PVC.
The second installation consists of a wall approximately 3.70 meters long, also featuring the AKUBEN product, with lichen alternating with light “Sand”-colored wooden slats. At the center, a printed PVC panel displays a quote from Cherry Bank’s CEO, Giovanni Bossi: “We are entrepreneurial stories. Entrepreneurs for every enterprise.”
“Collaborating with Cherry Bank has been a great pleasure. Starting from our initial proposals, we worked with a highly customized approach and, through continuous dialogue, we developed together a solution perfectly aligned with the context and project requirements.” Stivens Benetti, Founder and CEO of Benetti.
The partnership with Cherry Bank confirms Benetti’s ability to create project-specific solutions under the guidance of architect Giuseppe Indelicato, delivering customized moss walls that reflect the client’s needs and highlighting the versatility of the product in terms of type, style, and application setting.
The partnership with Cherry Bank confirms Benetti’s ability to create project-specific solutions under the guidance of architect Giuseppe Indelicato, delivering customized moss walls that reflect the client’s needs and highlighting the versatility of the product in terms of type, style, and application setting.
