Italy Family Hotels, , the leading hotel consortium in Italy entirely dedicated to families, closed 2025 with strongly growing results. The consortium, which currently includes more than 155 hotels specialising in family holidays with children across Italy's most attractive destinations, presented its strategies and new initiatives planned for 2026.
The year 2025 ended with positive and increasing results, thanks to investments totalling €600,000, mainly allocated to the strategic development of the consortium and to strengthening services in support of member hotels. This growth is reflected in the recorded data, with digital activities generating 340,000 inquiries, representing a +19% increase compared to the previous year. It is also noteworthy that there has been a significant increase in visibility on social media, with a +38% increase in total followers compared to 2024. This growth can be attributed to a renewed visual style and the engagement of new Influencer Marketing collaborations. This work also led to an improvement in brand identity.
In 2025, the Family Tourism Observatory by Italy Family Hotels expanded its research area. In addition to Family Trend, the B2C study developed with Area 38, which explores the desires and preferences of Italian families, a new strategic B2B research initiative was introduced with the publication of Family Trend, the first Italian report providing a comprehensive snapshot of the family hospitality market: numbers, trends, successful models, benchmarks, and insights for developing modern and competitive family concepts. The report was produced by Thrends, a company specialising in analysis and strategy for the tourism industry.
The year 2025 ended with positive and increasing results, thanks to investments totalling €600,000, mainly allocated to the strategic development of the consortium and to strengthening services in support of member hotels. This growth is reflected in the recorded data, with digital activities generating 340,000 inquiries, representing a +19% increase compared to the previous year. It is also noteworthy that there has been a significant increase in visibility on social media, with a +38% increase in total followers compared to 2024. This growth can be attributed to a renewed visual style and the engagement of new Influencer Marketing collaborations. This work also led to an improvement in brand identity.
In 2025, the Family Tourism Observatory by Italy Family Hotels expanded its research area. In addition to Family Trend, the B2C study developed with Area 38, which explores the desires and preferences of Italian families, a new strategic B2B research initiative was introduced with the publication of Family Trend, the first Italian report providing a comprehensive snapshot of the family hospitality market: numbers, trends, successful models, benchmarks, and insights for developing modern and competitive family concepts. The report was produced by Thrends, a company specialising in analysis and strategy for the tourism industry.
WHAT’S NEW IN 2026
During 2026, Italy Family Hotels plans an investment of approximately €600,000, aimed at structurally strengthening all key areas of the consortium: 43% of the budget will be allocated to the digital area, 19% to management, 18% to brand, 18% to member services, and 5% to development.
The declared ambition for the 2026–2028 period is to establish itself as the "leader in family hospitality in Italy and Europe."
In line with these objectives, the projects launched in 2025 will be streamlined in 2026, including the enhancement and restyling of the portal and digital services, the strengthening of the IFH brand identity, and customer loyalty through content and community engagement.
Among the new projects being launched are the introduction of a review system on the portal, an increasingly international expansion that also involves broadening the hospitality model, and a new study trip designed to offer industry professionals an engaging experience, showing them an ever more innovative way of doing tourism.
During 2026, Italy Family Hotels plans an investment of approximately €600,000, aimed at structurally strengthening all key areas of the consortium: 43% of the budget will be allocated to the digital area, 19% to management, 18% to brand, 18% to member services, and 5% to development.
The declared ambition for the 2026–2028 period is to establish itself as the "leader in family hospitality in Italy and Europe."
In line with these objectives, the projects launched in 2025 will be streamlined in 2026, including the enhancement and restyling of the portal and digital services, the strengthening of the IFH brand identity, and customer loyalty through content and community engagement.
Among the new projects being launched are the introduction of a review system on the portal, an increasingly international expansion that also involves broadening the hospitality model, and a new study trip designed to offer industry professionals an engaging experience, showing them an ever more innovative way of doing tourism.
A New Board of Directors
One of the highlights of 2026 is the establishment of a new Board of Directors, serving for the 2026–2029 term.
The consortium is led by Alessandro Zaffi, President and owner of the Meridiana Family & Nature Hotel in Emilia-Romagna. Alongside him, Stefano Cerutti of the NH Collection Alagna Mirtillo Rosso in Piedmont is serving as Vice President.
"My appointment as President of the Consortium follows the long and excellent tenure of Marina Pasquini and aims to honour that legacy while ensuring continuity of the spirit that has always defined Italy Family Hotels, with an eye on the present and, above all, the future," says Alessandro Zaffi. "The way we provide hospitality within our properties has changed. We are entering a new era with positivity and determination, continuing to expand the consortium’s network, exploring broader markets, and optimizing the benefits of new technologies."
One of the highlights of 2026 is the establishment of a new Board of Directors, serving for the 2026–2029 term.
The consortium is led by Alessandro Zaffi, President and owner of the Meridiana Family & Nature Hotel in Emilia-Romagna. Alongside him, Stefano Cerutti of the NH Collection Alagna Mirtillo Rosso in Piedmont is serving as Vice President.
"My appointment as President of the Consortium follows the long and excellent tenure of Marina Pasquini and aims to honour that legacy while ensuring continuity of the spirit that has always defined Italy Family Hotels, with an eye on the present and, above all, the future," says Alessandro Zaffi. "The way we provide hospitality within our properties has changed. We are entering a new era with positivity and determination, continuing to expand the consortium’s network, exploring broader markets, and optimizing the benefits of new technologies."
The Board of Directors is completed by the appointment of the following Councillors, reflecting a broad and diverse territorial representation: Roberto Signorini of Una Imperial Sport + Club Hotel Ancora in Marche and Sardinia; Andrea Falzaresi of the Club Family Hotel chain in Emilia-Romagna; Massimo Grossi of Hotel Baltic in Marche; Alberto Monetti of Europa Monetti in Emilia-Romagna; and Nicola Muzzoni of Hotel Relax in Marche.
The Auditors will also support the activities of the Board: Simone Tommolini of Club Hotel La Villa in Abruzzo, Donatella Raffaelli of Oxygen Lifestyle Hotel in Emilia-Romagna, Ubaldo Fusco of La Palme Family Village in Lazio, and Vanessa Bartolucci of Hotel Continental & Residence in Marche. They will contribute their complementary skills and experience to the consortium’s development.
With a renewed governance, targeted investments, and an international vision, Italy Family Hotels is preparing to make 2026 a key year for growth and innovation in family hospitality.
The Auditors will also support the activities of the Board: Simone Tommolini of Club Hotel La Villa in Abruzzo, Donatella Raffaelli of Oxygen Lifestyle Hotel in Emilia-Romagna, Ubaldo Fusco of La Palme Family Village in Lazio, and Vanessa Bartolucci of Hotel Continental & Residence in Marche. They will contribute their complementary skills and experience to the consortium’s development.
With a renewed governance, targeted investments, and an international vision, Italy Family Hotels is preparing to make 2026 a key year for growth and innovation in family hospitality.
