Puglia, located in the heart of southern Italy, is more than a destination; it offers a unique way of experiencing time. Puglia Paradise, an exclusive collection of luxury villas and traditional Trulli, offers travelers the opportunity to unwind, savor life, and experience authentic Italian hospitality, catering to the growing demand for meaningful, well-curated travel experiences. Each stay is personally managed by a dedicated Guest Angel, ensuring moments beyond time.
Why Puglia Appeals American Travelers
A growing number of American travelers are seeking destinations that embody simplicity, personalization, and authenticity, where time slows and days unfold naturally. Puglia Paradise has been steadily developing this approach for years, introducing a new vision of quiet, intimate, and Italian hospitality.
34 luxury villas and Trulli, each with a private pool and set within lush, landscaped gardens, combining contemporary architecture and the charm of traditional Trulli. Both interior and outdoor spaces have been carefully designed to ensure optimal comfort, style, and harmony with the nature.
Strategically located in the heart of the Valle d'Itria, these properties are in close proximity to world-famous attractions, including the UNESCO site of Alberobello, the iconic white city of Ostuni, and picturesque towns such as Martina Franca and Locorotondo.
Each villa offers an immersive experience, where unique and elegant design elements are complemented by meticulous attention to detail. Each property is selected for its sense of place, natural light, and atmosphere, creating an effortless feeling of being at home and allowing guests to seamlessly embrace the charm of the Italian lifestyle.
Masseria Bensistà
Puglia Paradise was founded by Massimo Valentini, a native of Puglia with an engineering background and international experience in major multinational companies. Puglia Paradise was established with a clear vision: to bring a more thoughtful, reliable, and human approach to hospitality in Italy to life.
Moments Beyond Time.
Moments Beyond Time, this is the brand's promise. Moments that become embedded in memory. Picture yourself awakening to the gentle rustle of olive trees, savoring the warmth of the golden sun reflecting off the azure sea, and immersing yourself in the timeless beauty of Puglia's landscapes. The ambient sound of cicadas resonates in the afternoon. The residence instills a sense of familiarity from the outset.
What Truly Makes Puglia Paradise Special
Puglia Paradise is founded on three key pillars: the guest angel, in-house care, and handpicked local experiences. Travelers are greeted by a dedicated Guest Angel, the emotional anchor of the brand. The Guest Angels reside locally and are intimately familiar with each villa. The Guest Angel is always present but never intrusive, sharing thoughtful recommendations and taking care of details discreetly, allowing guests to focus on the present moment. The Guest Angels offers comprehensive support at every stage of the process, even prior to arrival on location. During the initial booking phase, the Guest Angels carefully select all the necessary services and identify the experiences that guests wish to enjoy. Whether you desire a private cook, a transfer, a boat day tour, a local wine experience, or simply advice on where to go, we are here to make your vacation experience natural and at your pace.
Puglia Paradise is committed to providing in-house care with highly qualified teams. All villas are diligently cleaned by Puglia Paradise's dedicated team, ensuring consistent, high-quality service. The scope of responsibilities includes oversight of all villas, management of both routine and specialized maintenance, assurance of quality control, provision of high-standard amenities, and management of all regular and on-demand services.
Experiences are not merely activities or add-ons; they are meticulously crafted moments focused on emotions, authenticity, and human connection. The objective is to provide guests with a comprehensive experience that combines cultural engagement, culinary exploration, and natural excursions. This unique journey includes a lunch or private dinner with renowned local chefs, a guided walk through an olive grove in the late afternoon, nature-driven adventures, and exclusive access to hidden places. The itinerary also includes a handcrafted boat ride along an unspoiled stretch of coastline. The guest's pace is always prioritized. Each experience is curated to evoke profound emotional value and forge a deep connection with Puglia. All experiences are seamlessly integrated into the guest journey and curated by the Guest Angel.
In 2026, Puglia Paradise will launch "Moments at Sea," offering exclusive private excursions between Savelletri and Taranto on the new handcrafted traditional Gozzo Sorrentino boat PIA. Guests will have the opportunity to enjoy customized experiences ranging from three to seven hours, along with seasonal activities such as dolphin watching.
Trullo Pia
The business model B2C for guests and B2B for owners
Puglia Paradise proposes a B2C digital business model on the guest side with a focus on marketing and branding strategy and a distinct B2B model on the owner side. In 2025 Puglia Paradise reached 2 million users globally through digital advertising, 150,800+ website visitors, with 15,140 returning on the website more than once, 47.7% engagement rate, with over 71,900 visitors checking availability and prices, a strong indicator of high-quality, purchase-oriented traffic. The excellence of Puglia Paradise is supported by over 1,500 five-star reviews spread over different platforms and collected by Revyoos. These glowing testimonials reflect the deep satisfaction of guests who have indulged in the ultimate luxury hospitality experience, highlighting the meticulous care, exceptional service and personalised attention provided by the company.
The Puglia Paradise approach therefore allows owners who collaborate with the brand to benefit from the best rental performance with +65 % direct bookings but, at the same time, truly carefree management and therefore, a passive income.
Revitalization – Sustainability program
Puglia Paradise announces a major commitment to environmental sustainability and regeneration. In the heart of Salento, the area hardest hit by the ‘Xylella fastidiosa’ epidemic that has devastated more than 21 million olive trees, the company has launched a reforestation project in collaboration with Olivami, an association committed to safeguarding Apulian olive growing. In 2025, Puglia Paradise planted 200 olive trees and for 2026, together with Olivami, Puglia Paradise will replant 150 resilient olive trees in Salento and 50 olive trees at Villa Solivetta in partnership with its owners. These initiatives aim to restore landscapes, support local farmers, and absorb approximately 50 tons of CO₂ annually, offsetting guest travel emissions and our operational logistics.
With this project, Puglia Paradise reinforces its vision of conscious quite luxury, where each experience is not only beauty and comfort, but also an authentic connection with the land and its roots. This journey is part of a larger narrative focused on landscape protection, environmental respect, and the regeneration of Puglia's natural heritage.
“Quite luxury is about feeling at ease. It’s about the kind of days you remember clearly, years from now, without knowing exactly why.” Says Massimo Valentini, Founder.
As American travelers continue to redefine the concept of luxury, Puglia Paradise offers a serene and confident interpretation of an Italian dream: one that is not loud, fast, or excessive — but simply more human.
