In the heart of Rome’s Prati district, Abitzai Project comes to life: a space dedicated to contemporary design where matter, light, and surfaces become tools for storytelling and creation. More than a simple exhibition venue, it is an immersive environment where every element contributes to building a sensory and cultural experience.
Here, matter is never static: it transforms, interacts, and invites interpretation. Wood, textiles, stone, and surfaces become languages through which to read the present and imagine new ways of living.
THE ORIGINS OF THE ABITZAI PHILOSOPHY
The project was born from the vision of Claudia Mazohl, founder of the Abitzai brand, and developed as an identity-driven hub for architects, designers, and enthusiasts. The name itself embodies a philosophy: “Abitzai,” an ancient term evoking the idea of keeping alive, preserving vitality, and giving new life. This philosophy translates into a design approach focused on the regeneration of materials and their reinterpretation, balancing memory and contemporaneity. Every surface tells a story, every texture becomes the trace of a dialogue between nature and human intervention.
Here, matter is never static: it transforms, interacts, and invites interpretation. Wood, textiles, stone, and surfaces become languages through which to read the present and imagine new ways of living.
THE ORIGINS OF THE ABITZAI PHILOSOPHY
The project was born from the vision of Claudia Mazohl, founder of the Abitzai brand, and developed as an identity-driven hub for architects, designers, and enthusiasts. The name itself embodies a philosophy: “Abitzai,” an ancient term evoking the idea of keeping alive, preserving vitality, and giving new life. This philosophy translates into a design approach focused on the regeneration of materials and their reinterpretation, balancing memory and contemporaneity. Every surface tells a story, every texture becomes the trace of a dialogue between nature and human intervention.
A SPACE DESIGNED FOR EXPERIENCE
The space is conceived as a versatile setting de dicated to residential, hospitality, and contract design. A dynamic environment where materials and surfaces are explored through their origins, experienced relationally, and tested within a creative context of invention and play. The design approach privileges an experiential dimension: visitors do not simply observe, but engage with materials, discover their origins, and perceive their transformation..
A LABORATORY OF CONNECTION AND DESIGN CULTURE
Abitzai Project promotes an authentic synergy among the protagonists of Made in Italy, creating connections between manufacturers, artisans, and industry professionals. It is a place where tradition and contemporaneity meet, helping define a new culture of modern Mediterranean design.
The space is conceived as a versatile setting de dicated to residential, hospitality, and contract design. A dynamic environment where materials and surfaces are explored through their origins, experienced relationally, and tested within a creative context of invention and play. The design approach privileges an experiential dimension: visitors do not simply observe, but engage with materials, discover their origins, and perceive their transformation..
A LABORATORY OF CONNECTION AND DESIGN CULTURE
Abitzai Project promotes an authentic synergy among the protagonists of Made in Italy, creating connections between manufacturers, artisans, and industry professionals. It is a place where tradition and contemporaneity meet, helping define a new culture of modern Mediterranean design.
The events calendar reflects this vocation: meetings, talks, and presentations become opportunities for dialogue and cross-disciplinary exchange.
Among them, Metamorfosi Il Risveglio della Materia explores the transition from matter to form, narrating the creative tension that transforms natural elements into expressions of design. There is an invisible thread connecting the weave of a fabric, the grain of wood, and the body of wine: it is the mastery of those who know how to transform raw material into pure emotion. The guiding theme is creative tension - that precise moment when human intervention elevates nature. The metaphors of the “Cocoon” and “Metamorphosis” serve as visual and conceptual guides to create a contemporary alchemy. The focus of the event is no longer only the finished object, but the process of “Becoming.” Tailored fashion creations, sophisticated silver jewelry, and design pieces become both protagonists and witnesses to the transformation from raw material to optimum form - the final state of shape and expression.
Cross-Pollination, curated by Paolo Casicci, explores the dialogue between architecture and seemingly distant fields of knowledge, opening new perspectives for research. Cross-Pollination is rooted in the idea that design grows through contamination: no longer confined within its own boundaries, but enriched through encounters with other forms of knowledge. The event brings together figures from different disciplines - architects and interior designers alongside writers, biologists, photographers, chefs, botanical designers, and others. A guided conversation unfolds around shared themes such as perception, matter, light, space, and time.
Alongside these events, the participation of prominent contemporary voices such as Clara Bona enriches the discourse on domestic design and the evolution of contemporary living. On May 18, the event “Chiedimi se sono felice” - organized in collaboration with Open House Roma - will explore the idea of designing happy homes and finding happiness in the act of designing them. Both ironic and thoughtful, the conversation reflects on the relationship between home, design, and happiness: what truly makes a domestic space feel fulfilling? And what does it mean today to design places where people can genuinely live well?
Starting from these questions, Clara Bona and Simona Finessi, Editorial Director of Platform, discuss contemporary domestic design through the lenses of desire, imagination, everyday life, and new sensibilities in living. The encounter approaches the home not merely as a space to be designed, but as an emotional, narrative, and deeply personal environment - where architecture, interior design, and real life intertwine.
These events embody the philosophy of Abitzai Project: from matter to vision, a creative ecosystem where matter becomes storytelling, gesture becomes identity, and design returns to being a cultural act. A place where tradition and innovation coexist, shaping a new idea of living - conscious, sensitive, and profoundly connected to materiality - while exploring creative freedom and fostering a community that brings together design, culture, and art.
Among them, Metamorfosi Il Risveglio della Materia explores the transition from matter to form, narrating the creative tension that transforms natural elements into expressions of design. There is an invisible thread connecting the weave of a fabric, the grain of wood, and the body of wine: it is the mastery of those who know how to transform raw material into pure emotion. The guiding theme is creative tension - that precise moment when human intervention elevates nature. The metaphors of the “Cocoon” and “Metamorphosis” serve as visual and conceptual guides to create a contemporary alchemy. The focus of the event is no longer only the finished object, but the process of “Becoming.” Tailored fashion creations, sophisticated silver jewelry, and design pieces become both protagonists and witnesses to the transformation from raw material to optimum form - the final state of shape and expression.
Cross-Pollination, curated by Paolo Casicci, explores the dialogue between architecture and seemingly distant fields of knowledge, opening new perspectives for research. Cross-Pollination is rooted in the idea that design grows through contamination: no longer confined within its own boundaries, but enriched through encounters with other forms of knowledge. The event brings together figures from different disciplines - architects and interior designers alongside writers, biologists, photographers, chefs, botanical designers, and others. A guided conversation unfolds around shared themes such as perception, matter, light, space, and time.
Alongside these events, the participation of prominent contemporary voices such as Clara Bona enriches the discourse on domestic design and the evolution of contemporary living. On May 18, the event “Chiedimi se sono felice” - organized in collaboration with Open House Roma - will explore the idea of designing happy homes and finding happiness in the act of designing them. Both ironic and thoughtful, the conversation reflects on the relationship between home, design, and happiness: what truly makes a domestic space feel fulfilling? And what does it mean today to design places where people can genuinely live well?
Starting from these questions, Clara Bona and Simona Finessi, Editorial Director of Platform, discuss contemporary domestic design through the lenses of desire, imagination, everyday life, and new sensibilities in living. The encounter approaches the home not merely as a space to be designed, but as an emotional, narrative, and deeply personal environment - where architecture, interior design, and real life intertwine.
These events embody the philosophy of Abitzai Project: from matter to vision, a creative ecosystem where matter becomes storytelling, gesture becomes identity, and design returns to being a cultural act. A place where tradition and innovation coexist, shaping a new idea of living - conscious, sensitive, and profoundly connected to materiality - while exploring creative freedom and fostering a community that brings together design, culture, and art.
