Milan, June 11, 2026 - Kippun Haru, a brand founded by Anna Mazzonetto and originally launched as a purely digital project, has achieved extraordinary growth following its entry into physical retail through NOLOOP On Trade’s full-service model.
In February 2025, the brand launched its first shopping mall pop-up store as a three-month pilot project. The initiative immediately accelerated sales, leading to the gradual opening of five physical stores in some of Italy’s largest shopping centers. As a result, Kippun Haru’s revenue grew by up to 300%, and the brand attracted the interest of a leading international retail operator, which submitted an offer to support a structured nationwide expansion plan.
In February 2025, the brand launched its first shopping mall pop-up store as a three-month pilot project. The initiative immediately accelerated sales, leading to the gradual opening of five physical stores in some of Italy’s largest shopping centers. As a result, Kippun Haru’s revenue grew by up to 300%, and the brand attracted the interest of a leading international retail operator, which submitted an offer to support a structured nationwide expansion plan.
Anna Mazzonetto, Founder of Kippun Haru, commented: “Entering shopping centers completely changed the trajectory of our brand. The physical channel enabled us to grow rapidly, test the market, and build a tangible presence. Without an operational structure like NOLOOP’s, we would not have been able to make this leap in such a short time.”
NOLOOP On Trade managed the entire process, including location selection, store setup, staffing, sales operations, and KPI monitoring, allowing the brand to enter physical retail without having to build a local operational structure.
NOLOOP On Trade managed the entire process, including location selection, store setup, staffing, sales operations, and KPI monitoring, allowing the brand to enter physical retail without having to build a local operational structure.
Massimiliano Sinigaglia, NOLOOP On Trade: “Our role is not to be retailers, but to enable brands to become retailers. We support digital and retail companies in their transition to the physical channel through a scalable and measurable model. Kippun Haru’s story demonstrates that shopping mall pop-ups can be a strategic accelerator for growth.”
Today, NOLOOP On Trade positions itself as a retail channel enabler for Italian and international brands seeking to test or scale their presence in Italy’s shopping centers without operational or bureaucratic complexity.
Today, NOLOOP On Trade positions itself as a retail channel enabler for Italian and international brands seeking to test or scale their presence in Italy’s shopping centers without operational or bureaucratic complexity.
