On July 1, 2023, the Borghese Contemporary Hotel – a 4-star in the heart of Rome, officially opened. Located in an elegant historic Roman building, in front of the Palazzo Borghese, the hotel is the third structure of the established Mascagni Collection hotel group, in addition to the Mascagni Hotel and the Mascagni Luxury Rooms. The refined and functional hotel takes guests on a journey through art and design in the Roman hospitality scene.
Owned by the Roman Piperno Family, the Borghese Contemporary Hotel’s opening consolidates their experience in the hospitality field, a family business launched in 1973 and carried on by the Romeo and Guglielmo Piperno twin Brothers.
“The opening of this third hotel follows the demand of receptive structures in the capital, at a time of a tourist boom. Rome is a city that welcomes people from all over the world, both tourists and businessmen. With the Borghese Contemporary Hotel, we wanted to meet the demand of the Roman tourist market with increasingly luxurious and sophisticated structures”, the owner, Guglielmo Piperno, states.
The Borghese Contemporary Hotel was founded as a Roman lounge for a predominantly bleisure (business + leisure) clientele, with the objective of making the guest at home by offering them a luxurious private residence.
Located in Largo della Fontanella di Borghese, in front of the Palazzo Borghese, overlooking via della Lupa, via della Torretta and Vicolo della Torretta, the Borghese Contemporary Hotel is at a strategical location, in the heart of Rome, a few minutes' walk from iconic monuments such as the Ara Pacis, the famous shopping street Via Condotti, the nearby Piazza di Spagna and the majestic Pantheon.
The structure’s name, design and atmosphere of the Borghese Contemporary Hotel want to recall the history of the magnificent city of Rome, combined with passion for modern and contemporary art which since ever represents the Piperno Family.
As the owner, Romeo Piperno, highlights: “In the name “ContemporARy HoTel” we find the word ART to stress its importance as it guides our guest through colours, materials, decorations in a mix of tradition and modernity.”
ITS HISTORY
The refined building that houses the Borghese Contemporary Hotel at the third and fourth floor is part of the constructions purchased by Camillo Borghese in the 17th century, followed by Pope Paul V, which made it a real “Quartiere dei Borghese”. The building was completely renovated by Luigi Canina in the 19th century, giving it its current identity.
The building was designed according to the principles of balance and discreet refinement that characterise all the work of the great and trusted Piedmont architect and archeologist of the Borghese family. Initially, the building was used as the Borghese family’s guesthouse, and later converted into an ancient inn.
The current renovation project of the hotel, undertook by the architect Antonio Marincola from the Marincola Architects architectural studio, enhances the significant history and architecture of the building as well as its ideal location.
In this context, the studio was responsible for the interior design, reinterpreting a historic building in a contemporary key, turning it into an elegant and sophisticated 4-star hotel with 24 rooms and suites.
The Borghese Contemporary Hotel overlooks an inner courtyard, a real secret garden in the centre of a historic Roman palace, adorned with trees and small shrubs and surrounded by a portico.
ART
Art is a common thread that enriches and gives personality to environments. The Borghese Contemporary Hotel stands out by telling the art and history of Rome. Historical and contemporary art being a long-time passion of the Piperno Family, it expresses stylistic research in design and communicates the building's authenticity value. The result is the union of a classic style with a modern vision, as well as the highlighting of permanent contemporary artworks by Italian and international artists, to offer an immersive artistic experience to guests. From Cameron Welch, to Ed Ruscha, Sandro Sanna, Diego Miguel Mirabella, Aaron Young, Felix Gonzalez Torres, Travis Fish, Elle De Bernardini, Cristallo, Christina Zimpel, Shadi Al-Atallah, Massimo Listri, Picasso (serigraphy) ecc.
