Milan, March 24th, 2025 – Arcdecor, the new brand of Macrolux, a leading Italian company in luxury architectural technical and decorative lighting, announces the launch of LUMISONA, an innovative proprietary operating system that integrates light, sound and fragrances into Arcdecor&Macrolux signature products. The company is thus presenting itself to the market as a Living Concept Company of immersive furniture, founded on a unique vision of design and sensory experience.
The multi-sensory in luxury: between innovation and emotions
Arcdecor & Macrolux introduces a revolutionary philosophy in the luxury lightning sector, by offering an exclusive multisensorial experience. The brand stands out for its six key values: Emotion, Art, Technology, Product, Person and Meaning, creating a precise and recognizable identity.
The emotions are intended as a new way of living luxury through a stimulation of senses such as Optimism, supporting a progressist spirit and abandoning logics related to the “status symbol” and to social stratification, Joy, by creating the conditions for the living environment to fill human perceptions, Anticipation of future lifestyles through the product, Amazement and Surprise, through the use and references of non-ordinary elements, such as multisensory and artification.
The new system places people at the center, responding to every type of request for every age group, from the elderly to adults to children, for family well-being. The goal is to facilitate the use of the system by all interlocutors, both through digital control management and analog buttons. The focal point is everyday life, with the goal of creating authentic bonds by rediscovering the value of emotions and simplicity in everyday life.
The emotions are intended as a new way of living luxury through a stimulation of senses such as Optimism, supporting a progressist spirit and abandoning logics related to the “status symbol” and to social stratification, Joy, by creating the conditions for the living environment to fill human perceptions, Anticipation of future lifestyles through the product, Amazement and Surprise, through the use and references of non-ordinary elements, such as multisensory and artification.
The new system places people at the center, responding to every type of request for every age group, from the elderly to adults to children, for family well-being. The goal is to facilitate the use of the system by all interlocutors, both through digital control management and analog buttons. The focal point is everyday life, with the goal of creating authentic bonds by rediscovering the value of emotions and simplicity in everyday life.
The artificated Design and the “Rêverie” compositions
The Design is developed through a path of project realization that starts from an artifacted sketch, which in addition to be a technical and aesthetic design has an intrinsic meaning derived from art, which is the inspirational objective of the design itself. In fact, each product originates from a work of art created by an artist who reinterprets iconic figures from the history of fashion, art, and science, then translated into an object of exclusive design by the stylist.
A portfolio of products is born this way, organized by concepts where different styles give life to furniture compositions which go by the name of “Rêverie”. The Reverie 1950s concept gives life to Puck, the super object inspired by Nikola Tesla, Jiff is inspired by Coco Chanel with its Reverie 2000s concept, Darkside is inspired by Pink Floyd offering the concept of Reverie 2050s and Reverie 1920s forges its inspiration in Yves Saint Laurent.
Among them, Arcdecor's first product to be launched in the market is Puck. Designed through the process of artification, Puck, with the Rêverie 1950s concept, is a product that includes several versions, including wall models with arm, ceiling, 3- and 5-element suspension, reading table, available in configurations that combine direct and indirect light, sound and fragrance.
Its outdoor version, called Oasis, will be available in wall version with arm, ground, stake, and projector and will integrate direct light, sound or fragrances.
A portfolio of products is born this way, organized by concepts where different styles give life to furniture compositions which go by the name of “Rêverie”. The Reverie 1950s concept gives life to Puck, the super object inspired by Nikola Tesla, Jiff is inspired by Coco Chanel with its Reverie 2000s concept, Darkside is inspired by Pink Floyd offering the concept of Reverie 2050s and Reverie 1920s forges its inspiration in Yves Saint Laurent.
Among them, Arcdecor's first product to be launched in the market is Puck. Designed through the process of artification, Puck, with the Rêverie 1950s concept, is a product that includes several versions, including wall models with arm, ceiling, 3- and 5-element suspension, reading table, available in configurations that combine direct and indirect light, sound and fragrance.
Its outdoor version, called Oasis, will be available in wall version with arm, ground, stake, and projector and will integrate direct light, sound or fragrances.
Cutting-edge technology for an immersive experience through illumination, sound and fragrance
LThe technological innovation is at the center of Arcdecor’s identity. The products integrate an advanced hardware and software system allowing an intelligent management of the light, sound and fragrance. In technical detail, the light consists of LEDs with dynamic white temperature, with the ability to adjust light intensity, presence sensors capable of detecting people within rooms and then managing the on/off phases of lighting, circadian cycle functionality, detecting the color temperature within the artificial light environment with the temperature characteristics of the outdoor environment, influencing human biorhythms.
The system also integrates amplified and equalized speakers and music synchronization with the Music-Sync system that can interact with the light. The light intensity, color dynamics and color temperature of the light vary depending on the type of music being played. Rhythmic music generates higher light intensity than lighter music that creates other types of more relaxing scenarios.
The system also allows the sense of smell to be engaged with different types of fragrances that can be diffused and customized for each room, with the possibility of replenishing the aroma through a simple fragrance wafer refill.
The technology designed for the system enables its operation via the Bluetooth Mesh System network, which enables integrated communication of lighting objects in the environment and voice control via digital assistants such as “Lumi” or external voice assistants.
The system also integrates amplified and equalized speakers and music synchronization with the Music-Sync system that can interact with the light. The light intensity, color dynamics and color temperature of the light vary depending on the type of music being played. Rhythmic music generates higher light intensity than lighter music that creates other types of more relaxing scenarios.
The system also allows the sense of smell to be engaged with different types of fragrances that can be diffused and customized for each room, with the possibility of replenishing the aroma through a simple fragrance wafer refill.
The technology designed for the system enables its operation via the Bluetooth Mesh System network, which enables integrated communication of lighting objects in the environment and voice control via digital assistants such as “Lumi” or external voice assistants.
Living Concept Company: beyond the product, a complete experience
Arcdecor achieves a change of direction in luxury sales by introducing the Living Concept Company philosophy: thus, moving from selling the product in the narrow sense to selling a concept as a whole product, that is, with the possibility of purchasing the whole concept alone.
The concept consists of a “Core Product,” which is a super object characterizing the concept that determines its style, “the Expected Product,” the product the customer expects to receive with lighting and the addition of sound, fragrances, system functionality, design, and quality. “The Augmented Product” goes beyond the expected product and the ‘core’ product because it carries whit it the meaning that generated the artification.
The concept consists of a “Core Product,” which is a super object characterizing the concept that determines its style, “the Expected Product,” the product the customer expects to receive with lighting and the addition of sound, fragrances, system functionality, design, and quality. “The Augmented Product” goes beyond the expected product and the ‘core’ product because it carries whit it the meaning that generated the artification.
A brand that brings romance into homes
The brand's claim, “Brings Romance into Family Lives,” sums up Arcdecor&Macrolux's mission: to transform every home into a place of emotion, beauty and innovation. The Brand thus has a Romantic mission, to make everyday family life extraordinary through a unique and pioneering approach that combines art, design and multisensory.
