UNVEILED BY EMANUELE SVETTI
We started with a blank sheet to fill in with the idea to create a dreamlike, irreverent and at the same time rigorous container.
Emanuele Svetti
Working in a historic building requires sensitivity, for this reason the intervention was developed taking into account the previous spaces and partitions, opening a sort of dialogue with pre-existing structural elements that involved an obstacle in the future space, this is how we have transformed the ‘limits’ into play.
Emanuele Svetti

We enjoyed ‘playing with the game’ bringing the wonderful notebook by Braccialini into the store where Contemporary Woman, the one who is not afraid to hide the child inside, can find her joy and the light-heartedness that she jealously keeps in herself. It’s so fascinating to mix the spaces of the store as if they were a Luna Park on Mars or a Casino in the Center of the Earth, waiting for Houdini to come down on the stage.
Emanuele Svetti
White is not seen as the absence of color, neutrality, absence of personality, but rather as a decisive and essential color. In fact the design choice did not enhance the chromatic power, it was like painting a white space where nothing is drawn, letting the space define itself.
Emanuele Svetti
The staircase that serves the two floors of the store was one of the crucial items of the store, because unlike other stores designed by the studio, in this case it is hidden, it was part of the space but laid inside it in a "shy” mode. For this reason, we decided to make it “the ladder of every woman's dreams” imagining it as the terminal to reach heaven, the one where every dream can come true.
Emanuele Svetti
