Two Italian companies, icons in Made in Italy surface world: Zambaiti Parati, specialized in wall coverings, wallpapers and digital panels and Radici, leader of high-tech and fully customizable flooring textile production present Camera Picta at the Milano Design Week, from April 7th to 13th. An installation signed by the designer Serena Confalonieri inside a location in the heart of Brera, at Corso Garibaldi 17.
The project is a hymn to coverings, an enclosure where decoration enters in a disruptive way, taking over the environments, transforming its geometries and creating new points of view and plays with perspective using mirrors and architectural elements. In the space, the woodwork of a palace is recreated, with regular forms alternating with hyper-decorative elements, such as marbling, and motifs inspired by Renaissance frescoes.
Zambaiti Parati's wallpapers and Radici's textile surfaces are transformed into a canvas where the designer experiments with color, alternating pastel hues and bright tones to create unusual juxtapositions. Rows, circles, rhombuses and lozenges are symbols of a narrated and exhibited architecture throughout history and, in the installation, they fill the spaces and are enriched with a marbled texture as if drawn with quick brush strokes.
The project is a hymn to coverings, an enclosure where decoration enters in a disruptive way, taking over the environments, transforming its geometries and creating new points of view and plays with perspective using mirrors and architectural elements. In the space, the woodwork of a palace is recreated, with regular forms alternating with hyper-decorative elements, such as marbling, and motifs inspired by Renaissance frescoes.
Zambaiti Parati's wallpapers and Radici's textile surfaces are transformed into a canvas where the designer experiments with color, alternating pastel hues and bright tones to create unusual juxtapositions. Rows, circles, rhombuses and lozenges are symbols of a narrated and exhibited architecture throughout history and, in the installation, they fill the spaces and are enriched with a marbled texture as if drawn with quick brush strokes.
“When I was asked to design Camera Picta combining both Radici and Zambaiti Parati's realities, I immediately thought about how to make the most of all the surfaces present. The inspiration - says designer Confalonieri, - is from Renaissance palaces: from Giotto's Scrovegni Chapel to Bramante's Tempietto to Palladian and Roman villas, every surface is colored, decorated, emphasized.”
In parallel to the Camera Picta project, Zambaiti Parati presents two new collections that will enrich the offer of the Contract division: Project in collaboration with internationally renowned Architectural Studios and Designers, in its chapter 2 version is interpreted by interior designer Chiara Caberlon, architect Emanuele Svetti, illustrator Jacopo Ascari, artist Eleonora Sassoli and photographer Massimo Gardone, and the Boiserie 3D collection, a refined 3D effect that reinterprets the timeless elegance of boiserie and the authentic beauty of natural wood essences giving depth, warmth and texture to rooms.
For Radici, Camera Picta installation becomes the occasion to explore the collaboration with the designer and present the new Chroma surface textile collection signed by Serena Confalonieri, following the brand's path with Italian designers called upon to interpret the company's know-how and the world of textile coverings through their own creative vision. Chroma is composed of eight design divided in four capsule collections which interpret four different pictorial and decorative techniques. Camo and Bora patterns are refereeing to Pointillisme, the famous dotted impressionist technique, Casqué and Monsoon, on the other hand, are characterized by the decisive traits of artists Picasso, Matisse, and Hockney, particularly their charcoal work. Bauhaus ceramics of the 1930s take on new life in the Nembi and Saette designs, while Madame and Pinco are reinterpreting the ancient Oriental technique of marbling, introduced to Europe during the Renaissance.
In parallel to the Camera Picta project, Zambaiti Parati presents two new collections that will enrich the offer of the Contract division: Project in collaboration with internationally renowned Architectural Studios and Designers, in its chapter 2 version is interpreted by interior designer Chiara Caberlon, architect Emanuele Svetti, illustrator Jacopo Ascari, artist Eleonora Sassoli and photographer Massimo Gardone, and the Boiserie 3D collection, a refined 3D effect that reinterprets the timeless elegance of boiserie and the authentic beauty of natural wood essences giving depth, warmth and texture to rooms.
For Radici, Camera Picta installation becomes the occasion to explore the collaboration with the designer and present the new Chroma surface textile collection signed by Serena Confalonieri, following the brand's path with Italian designers called upon to interpret the company's know-how and the world of textile coverings through their own creative vision. Chroma is composed of eight design divided in four capsule collections which interpret four different pictorial and decorative techniques. Camo and Bora patterns are refereeing to Pointillisme, the famous dotted impressionist technique, Casqué and Monsoon, on the other hand, are characterized by the decisive traits of artists Picasso, Matisse, and Hockney, particularly their charcoal work. Bauhaus ceramics of the 1930s take on new life in the Nembi and Saette designs, while Madame and Pinco are reinterpreting the ancient Oriental technique of marbling, introduced to Europe during the Renaissance.
