CERAMIC IN THE SIGN OF MADE IN ITALY
The Bardelli Group is a consolidated and dynamic industrial company located in Vittuone, near Milan, and in Cerrione, in the province of Biella and in Oderzo, in the province of Treviso with its two production units. It is a reference point in the world of high-end ceramic with the brands Ceramica Bardelli, Ceramica Vogue and Appiani.
The company, with a strong family history, now in its third generation, combines ceramic tradition with innovation, the continuous Research and Development and design creativity, positioning itself on the international market as the Bardelli Group.
In this context, the objective of the board, composed of Alberto Bardelli, the sons, Gianmaria Bardelli, Gianandrea Bardelli and the external top manager Antonio De Marco, is the ongoing expansion of the Group’s presence on a national and international level playing on the strategic dialectic between the three brands that compose it, to take advantage of the unique synergy between modern industrial processes and refined decoration techniques, which create the strength of the Group in the sign of the best made in Italy.
THE STORY OF A GROUP
The Bardelli Group, until the end of 2021 Altaeco, was founded in 1962 in Bareggio, and was transferred in the current location of Vittuone, in the province of Milan in 1965. It currently employs about 190 collaborators divided between the head office and the two production units in Cerrione (Biella) and Oderzo (Treviso). The two production units are custodians of a historical tradition, technical expertise, operating know-how and aesthetic creativity of the first order. The Group achieves 40% of its turnover on the domestic market, while international markets account for more than 60% of total turnover in over 70 countries worldwide.
The history of the Bardelli Group and of the companies that compose it goes back a long way. Even before the creation of the mother company, the Appiani firm was founded in 1873 a Treviso which launched the production of colored tiles until after World War II when it offered the well-known “red stoneware” on the market. In 1939, the Gabbianelli Ceramiche d’Arte activity was already launched in Milan, which would see the creation of the hand-decorating department in 1968.
In 1962, Arnaldo Bardello founded the Ceramica Bardelli company and only three years later built the historic factory in Vittuone.
The seventies saw strong competition on the market between Appiani, Gabbianelli e Bardelli, while the scenario was progressively enriched with the creation of Ceramica Vogue in Biella in 1978.
In 1982, the three sons joined the company, the second generation of the family. The followed years were marked by a profound market restructuration and accentuated changes of scenario, which led to a new configuration of the Group. In 1992, Bardelli acquired the ICR Group (Appiani) and in 1996 the Gabbianelli-Vogue group and the Florentine company Vicano.
In 2000 a process of a production rationalization at three plants was completed, and Bardelli S.p.A. became Altaeco Group. It is with a completely renewed company that the brand Ceramica Bardelli celebrated the fifty-year anniversary in 2012 and will celebrate the sixtieth anniversary in 2022.
In 2015, the third generation Bardelli joined, a prelude to new initiatives and a new vision for the Group.
THE GROUP AND ITS UNITS
Three companies with their own identity and function today compose the Bardelli Group, which since 2022 has taken on the historical name, an indicator of a family and an entrepreneurial journey that has continued over the decades.
Ceramica Bardelli represents a successful combination between a quality excellence characteristic of Made in Italy and expressive solutions of visionary design, where the company’s know-how is used to provide a service of prestigious collaborations with international designers in order to create an innovative and sophisticated ceramic product, which combines the company’s great experience in terms of know-how with an innovative design able to provide products that stand out from the demand and anticipate market trends.
Ceramica Vogue, under the sign of color, is a brand which expresses a system of formats and specialized solutions for architecture and provides a full range of products for design service, characterized by a strong expressive and functional modularity, perfect for ranging from residential to extra-residential with the best quality-price ratio.
Appiani presents itself as a mosaic specialist. It is, in fact, the only Italian ceramic mosaic company capable of providing collections with a strong expressive and functional modularity, suitable for residential and extra-residential use, for indoor and outdoor applications, up to applications in highly specialized functional contexts like Wellness & Pool, in the cruise and yachting field, in facade coatings and in the flooring of large areas.
These brands are located at the headquarters in Vittuone, which is also the Research and Development and design center for each one of them, while in Cerrione, in the province of Biella, the white body glazed stoneware tiles are produced and in Oderzo, in the province of Treviso, there is the exclusive production of ceramic mosaic in single firing.
THE GROUP VALUES
The Italian spirit
Made in Italy, intended as the sum of values, is one of the fundamental principles that inspires the Bardelli Group. These values are also enriched by the Group’s collaboration with ‘Ceramics of Italy’, the brand of excellence which protects and promotes Italian ceramics at an international level.
The Bardelli Group’s entire production is realized in its units in Italy, while the design and the research and development of the collections are created in the company’s laboratories and from the collaboration of national and international designers of great importance, capable of sharing the beauty and elegance of the Italian style with the market.
The Group’s major achievements would not have been reached without its People who are its most important resource and value. People are now part of a large family where their personal and professional growth is at the center of ongoing investments. The Bardelli Group is made up of specialized teams who manage the various company processes, production, commercial, logistics, R&D, innovation, and marketing. There are also the people who live outside and are part of the Bardelli family and who are witnesses to the quality of the product and service product. Finally, there are the people who have been customers for many years and with whom the Bardelli Group has built a lasting bond of trust and mutual respect, sharing passion and innovation.
The design is one of the other great values of the Group and is presented as design rigor, modernity, aesthetic sign, choice of two-dimensional motifs that make architecture. Using the ceramic surface of the Bardelli Group means entering into strongly connoted scenarios, characterized by a rigorous conception of space.
The designers who have collaborated with the brand to create collections that bear their unmistakable signature and test the technical mastery of the production departments are historical figures and references in the field of design and architecture, from Giò Ponti to Piero Fornasetti, Enzo Mari, Marcel Wanders, Ruben Toledo, Dimorestudio and many others.
Operational and concrete sustainability
Ceramica Bardelli, Ceramica Vogue and Appiani, are committed to safeguarding the environment, protecting employees and the community.
The value of sustainability is at the center of every company process of the Group, along with the awareness that economic success, sustainable and profitable growth are inevitably linked to a commitment to social and ecological standards.
More concretely: in the production plants, in addition to minimizing energy consumption through responsible and efficient behavior, all ceramic waste is used in the production process and up to one hundred percent of production wastewater is recycled, contributing daily to safeguarding the environment in which the plants operate.
All of the Group’s brand packaging is made from natural recyclable materials thus encouraging the entire supply chain that uses Bardelli products to adopt sustainable waste disposal. This concrete action towards the preservation of the environment, is also certified by membership of the ‘Green Building Council Italia’. Bardelli products have been awarded the prestigious eco-sustainable certification 'Greenguard Gold' which attests to the low level of release of volatile substances in indoor environments.
But sustainability is only one aspect of the Bardelli Group’s social commitment in a broader sense: as a leading Italian ceramic industry, the Group's social responsibilities are at the forefront of its corporate policies. For over twenty years, Bardelli has forged important partnerships in the name of solidarity and social responsibility.
TOWARDS THE FUTURE
The concept of family is at the heart of the Bardelli Group’s philosophy and expresses the values of three generations of entrepreneurs who have developed a wide and articulated know-how that it expressed in the winning formula of the Group’s three companies.
The objective of the strategic development plan is to strengthen research skills in a context of innovation, reliability, sustainability with a consultative approach at the customer service, providing, in the meantime, a catalog capable of satisfying every project and design need with excellent personalized results and small and medium format collections for indoor and outdoor uses, which are synonymous with a perfect harmony between functionality and aesthetics and are characterized by a high decorative component in terms of colors, patterns and formats.
The Bardelli Group addresses retail and distributors, interior designers and architects, promoting also the approach to the final consumer, now definitely informed and competent on the subject and willing to invest on a unique and distinctive product. This objective is articulated both in the residential sector, with specific regard to private homes, and in the high-level hospitality sector (boutique hotels, restaurants, and clubs).
With a targeted and articulated strategy on prices and service and a proposal capacity typical of trendy leaders, the Bardelli Group, in its different souls (Ceramica Bardelli, Ceramica Vogue, Appiani), aims to position itself as the Italian ceramic company par excellence in the field of design, interpreting and anticipating in a dynamic and innovative way the most up-to-date trends of modern living.